Tarush Kumar, commonly known as Tarush, is a tech entrepreneur from Dehradun, India. He is the creator of AucDrive and AucStore, with hands-on experience in retail management, sales, customer service, technical support, and business operations.
His journey started with Xpert Communication, where he developed strong practical expertise in computer and mobile repairs, hardware and software troubleshooting, custom PC building, and customer support. He currently serves as Store Manager at HP World, managing daily store operations, billing, inventory, customer relations, and overall business performance.
My vision is to build practical, privacy-first technology that helps people and businesses grow with confidence. I focus on combining real-world operations experience with modern digital tools, so technology is not only innovative but also useful, transparent, and accessible.
I aim to create solutions where users stay in control of their data, businesses get fair growth opportunities, and innovation is driven by long-term value rather than short-term hype.
Core Expertise
Founder Positioning: With hands-on experience across retail management, technology services, and customer-facing operations, I am building AUC Store as a scalable marketplace ecosystem focused on auctions, competitive quotations, influencer storefronts, and local commerce growth.
Creating AI-powered, privacy-first tech Projects that are affordable, self-hosted, and truly user-controlled. Blending hardware expertise with smart software features.
From skilled technician to visionary founder. 5+ years in electronics, now building intelligent solutions like AucDrive & AucStore.
12th Grade PCM (2015-2021)
B.Pharmacy → IT Career (2021-2025)
Xpert Communication
AucDrive & AucStore Projects
QDIGI Services Ltd
HP World
Currently managing day-to-day store operations including sales, billing, inventory management, customer support, and team coordination, with a strong focus on business growth and service quality.
Define architecture, validate demand, and finalize core user workflows.
Develop MVP modules and test with controlled user groups for feedback.
Launch growth cycles through partnerships, onboarding, and operational scaling.
Market gaps, user pain points, and feature priority mapping.
Core workflows, module design, and platform structure finalization.
Controlled testing with selected users and iterative improvements.
Onboarding growth, business collaborations, and regional expansion.
Through my experience as a sales professional, business partner at Xpert Communication, and Store Manager at HP World, I witnessed the common challenges faced by local businesses, retailers, and service providers. One of the biggest issues was the dependence on walk-in customers and limited online visibility, making growth difficult for many businesses despite offering quality products and services.
These experiences inspired me to create AUC Store - a platform designed to bring retailers, local businesses, influencers, service providers, and customers into a single ecosystem. Instead of businesses competing for limited opportunities, AUC Store aims to create a collaborative marketplace where everyone can grow together. By combining direct sales, customer requirement-based offers, auctions, influencer storefronts, and local business discovery, the platform is built to help businesses reach more customers, increase sales opportunities, and thrive in the digital economy.
My goal is simple: to create a marketplace where businesses of all sizes can grow together and reach new heights through technology, transparency, and innovation.
Customer Requirement System
Customers can post needs, sellers submit quotations, and users compare offers for transparent pricing.
Auction Marketplace
Auction flows help buyers discover better deals and give sellers access to more active demand.
Influencer Storefronts
Influencers can run personalized storefronts and build digital commerce without separate websites.
Looking Ahead: I am continuously working on marketplace innovation, business tools, and smart digital platforms to build a connected, transparent, and opportunity-driven ecosystem.
"Innovation begins when problems become opportunities." - Tarush Kumar, Founder of AUC Store
I am Tarush Kumar, a technology enthusiast, entrepreneur, and business professional from Dehradun with hands-on experience in retail management, sales, customer service, technical support, and business operations.
I currently work as Store Manager at HP World, where I manage sales, billing, inventory, customer relations, and overall store performance.
At Xpert Communication, I gained practical experience in computer and mobile repair, hardware and software troubleshooting, custom PC building, customer support, and retail sales.
My key skills include retail store management, sales and business development, customer relationship management, billing and invoicing, inventory management, technical support, repair, custom PC building, business operations, and team coordination.
AUC Store is my next-generation marketplace platform designed to connect customers, retailers, service providers, influencers, and local businesses in one ecosystem.
AUC Store includes multi-vendor marketplace support, direct purchases, auction selling, customer requirement posting, AI-powered quote comparison, influencer storefronts, local business listings, and communication tools.
Customers can post what they need, sellers can submit quotations, and users can compare offers to make more transparent, competitive buying decisions.
I built it to give local retailers and service providers better digital visibility and customer reach beyond walk-in traffic, helping them grow sustainably.
AucDrive is built for people and businesses who want private, self-controlled storage without paying endless monthly subscriptions while still getting cloud-like convenience.
My roadmap has three stages: foundation and feature planning, MVP build with testing, and scaling through partnerships, onboarding, and regional growth.
My mission is to build a transparent, opportunity-driven marketplace where customers get better choices and businesses of all sizes can grow together through technology.
Influencers can create their own store IDs and personalized storefronts to promote and sell products without needing to build their own ecommerce website from scratch.
I am continuously building new marketplace ideas, smart business tools, and digital platforms focused on transparency, growth, and better opportunities for customers and businesses.
Yes. Use the investment and partnership section to share your interest and details, and I will get back to you.
Ask me anything about Tarush's work, skills, or projects!
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